In partnership with CFA Institute CFA Society Emirates are delighted to showcase the latest brand campaign Let’s Measure Up™.

Using a new bright and bolder brand image we believe it is an important step towards encouraging a more ethical, professional and investor-focused investment management profession.

The campaign will highlight the following key messages:

  • Let’s build a better world for investing
  • Let’s make the world of investing as diverse as the one we live in
  • Let’s always put investors’needs above our own
  • Let’s build trust in our industry
  • Let’s deliver real value for the fees we charge
  • Let’s put ethics at the heart of everything we do

To complement the campaign, the CFA Societies in the MENA region have come together and started an Ethics Case Study Competition. The competition is open to all regular members of any CFA Society in the MENA region.